Radar has quickly become the industry’s leading location platform for mobile apps. Their easy to use SDK allows engineers to start collecting location data with just a few lines of code. Once the SDK is installed, marketing managers and data analysts can use Radar’s web app to configure geofences, track specific types of activity, and sync data to other business systems.

Currently, the Radar SDK is being used to collect millions of location events each week for clients like Walmart, Via, and SeatGeek.

I partnered with Radar's team on the heels of their seed round in the Summer of 2018. The company was starting to find traction in the developer community, but needed to demonstrate value for c-level buyers. The goal was to level-up their design sensibility in order to be taken seriously as an enterprise tool. My engagement was primarily focused on visual design with 3 core deliverables:

  1. Redesign the application's front-end.

  2. Launch a demo app for potential customers.

  3. Develop a suite of marketing assets.


In partnership with Radar's engineering team, we redesigned the Radar dashboard from the ground up. This product is poised to grow rapidly in the upcoming year, so we spent extra time crafting a simple, composable design system built with reusable React components.


Blip is a demo product for prospective customers, available via TestFlight. A few days after installing Blip, the app will learn the location of your home & work while logging points of interest throughout your day. It's a simple way for customers who are new to the world of context marketing to experience the power of location data.

Marketing Assets

Contextual marketing is still a new idea for many companies. So, after crafting a rich dashboard and demo application, I spent some time creating illustrations and animations that communicated core concepts, to be used on landing pages, in presentations, and on social media.

If you are here because you are working on an innovative product and need help bringing it to market, say hi.